Michael Kors traditional classical products is not the best

Designer Michael Kors designer brand of the same name created is now the United States the most successful designer to develop one of its fiscal year 2012 sales of $ 1.237 billion , as of May this year , its market capitalization reached $ 12 billion . Some people might ask , his design Taiping fact, lack of creativity , how would develop so successfully ? Indeed , one on the design style , Michael Kors traditional classical products is not the best, but in terms of business operations , some of his practice is worth learning . For instance, he on the one hand by participating in reality show for the fashion magazines and other activities to increase their exposure ; the other hand, after the injection of foreign capital , he launched a " genuine first-line , second-line cards ", " high-priced clothing , cheap Accessories "positioning strategy: first-line brand " Michael Kors " responsible for passing and the establishment of the brand's unique aesthetic , expensive, slightly below the price of similar products LV and other luxury brands. Two second-tier decks "MICHAEL Michael Kors" and "KORS Michael Kors" also carry out their duties . Where , "MICHAEL Michael Kors" main accessories market while also providing clothing and other women , its price range ceiling with "Michael Kors" minimum basic convergence ; "KORS Michael Kors" provides a relatively inexpensive shoes and outerwear . This strategy in maintaining the high-end brand image , while also expanding the audience base , thereby helping "Michael Kors" brand rapidly. As can be seen , coach outlet 2014 an opportunistic and know how to operate the designer , the United States is his main "battlefield ," one of his works is very suitable to wear real advocate of the U.S. , in addition to the actual sales figures, he was off awards ( 1999 CFDA Womenswear Designer year , the Year 2003 CFDA menswear Designer and 2010 CFDA lifetime Achievement award ) also illustrate this point.