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The event is just for the Chinese launch of Nike JUST DO IT market activity " ran to understand ," the Beijing launch ceremony, which 1,500 runners from Nike Running Club , this summer's Nike "Summer Night" activities , as well as extensive recruitment of social networking platforms , most runners are just getting started . Nike's hope that through this activity , so that every participant through six kilometers of winter outdoor sports charm ran personal experience , understanding the significance of running , through runners motivate runners to encourage more people to run through the winter Beijing heat moving. "cheap jordan shoes is a company run from the company established , Nike encouraged , inspired countless people to join the ranks of runners , so that they have advanced running equipment , providing them with a comprehensive service platform for them to run faster, more fun. now, the story of these runners we have been encouraged and inspired , why not their stories to influence more people to run up ? "Nike Greater China vice president of marketing Sima Pei said," In China , running sports development so quickly , Chinese runners touching story , which is why we launched the " run to understand " this event in mind. within this seemingly simple but happy commercials "running" , we use a new perspective shows the charm of running if you are running, you will know the charm of this movement . " Air Jordan 7 Womens on November 13, 2013 launched a new marketing campaign JUST DO IT " ran to understand " , by the team of 60 seconds from the main body of the film " Run (The Run)" and five runners consisting of video interviews interactive advertising, to share with the 74 -year-old runner Sun rehabilitation , the streets of Taipei Road Running Club , the Hong Kong blind runners Fu Tiffin , Shanghai Fudan three sisters and world champion hurdler Liu Xiang et al intention of running and jogging on their lives and the lives changes. This is the first time Nike Greater China single movement " cheap kevin durant" JUST DO IT market activity as the story of the spindle , dig a variety of jogging or exciting or touching story . Meanwhile, around the " run to understand " theme , Nike also introduced micro-channel, interactive network microblogging platform , sponsorship 2013 Shanghai International Marathon and a series of extensive online and offline activities .