After a series of rapid growth, COACH also showed weak growth trend. According COACH 2014 fiscal first quarter results: sales of $ 1.15 billion, down 1%, operating income also decreased by 3%. The North American market by rival Michael Kors continuous force, has shown a trend of slowing down recently, total sales from the previous year's $ 784 million over the same period decreased by 1% to $ 778 million, while same-store sales fell 6.8%, but the Chinese market continued on strong performance in the quarter, an increase of up to 35% can be described as thriving. The bailout COACH way to force men and footwear goods to lifestyle brand transformation. Michael Kors Gia Satchels seems to foresee the development bottleneck, because the current growth is also showing signs of sluggish growth, and March 30 of this year's fourth quarter net profit rose nearly twice the performance compared to the current growth rate significantly slowing. So there is news that, Michael Kors Jet Set may increase the sales of beauty product range, then cosmetics, skin care and perfumes and other products will be fully launched. And according to a division of Estee Lauder, senior vice president of worldwide introduction, Michael Kors beauty products in the United States department store Macys exclusive sales of 660 stores a year, while the global retail outlets Michael Kors is an independent retail stores. For market participants expect Michael Kors beauty products listed on the first years of global retail sales of up to $ 80 million or more. With ten years ago, compared to China's big luxury, cutting-edge luxury light into China's development will be faster, which means that light from the rapid growth in the luxury of time to weak growth will be shorter. Zhou Ting and light luxury old luxury that the growth of logic and different: the "old luxury brand consumers can benefit from the rapid growth of strong consumer demand for luxury goods, michael kors 2014and promote the development of these brands together. Than they do the brand so successful, but the market gave them the results, but these light luxury brand is actively doing market, and they heavily shop, so the market is very active. " For the future development of luxury light, Zhou Ting are not good, first, because the rapid growth of multi-light luxury shop led growth stems from a large number of results, or even a year to carve out more than 70 stores. Second, compared with the big luxury, light luxury consumers lower viscosity, consumers today prefer Kate Spade, tomorrow might like Michael Kors, does not have continuity. Big-name luxury goods will maintain core customers, but it will not maintain light luxury brand customers, which is the name of the concept of luxury light, take the fashion of the road, the need is more consumers and more sales.
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